b'FURTHER DIVERSIFICATIONJohnsons sold the Caltex depot in the early 1970s after thirty years running the business. It was time to concentrate on what they knew Above (L-R) Pam and Denis Johnson at dinner withbestproducing fodder and animal feed.Enid and Keng from Thai Chay.After Max began exporting to Singapore, Johnsons started supplying the Hong Kong Dad was a Jockey Club and from there, they transitioned over to the Middle East. That was around the time I started, says Denis. Max was away at least three months a year, and Denis wassoon travelling with him. great believer that Within a few years, Johnsons was supplying80 per cent of your baled hay to the polo horses of the Sultan ofBrunei, one of Mr Tans customers. It was business gets done in the big league.Working alongside Max at the mill andthe front bar. And travelling the world with him learning aboutIve carried that the export trade was Deniss apprenticeship. I followed the old man around and saw whatdaysjust to thehe didhow he talked and dealt with people,philosophy since those says Denis. This was, possibly, the most JOHNSONS100 YEARS IN THE MAKING valuable lesson he learned from Max. Dadnot the front bar! 41was a great believer that 80 per cent of your business gets done in the front bar. And Iverestaurant though,carried that philosophy since those daysjust to the restaurant though, not the front bar! NEW GENERATION, NEW IDEAS'